July 26, 2011
Canada Day in London is a fixture in the British capital’s summer. Perfect weather this year drew record attendance, estimated to be near 75,000. Nexen was front and centre as a presenting sponsor of the activities and marked the event with a number of contributions to community organizations.
“This is the largest Canada Day celebration outside the country and it’s a great way for Nexen to show who we are,” says Phil Oldham, Vice President, Europe. “As the second largest oil producer in the UK North Sea, this is an opportunity to raise awareness about our commitment to responsible development and get the message out that Nexen is a good corporate citizen.”
As part of the celebrations, Nexen gave four donations of ₤10,000 to:
- Hillingdon Autistic Care and Support, which helps families dealing with autistic spectrum disorder;
- Victim Support Middlesex, a local chapter of the national charity that helps victims of crime;
- Crossroads Care, a support organization for caregivers; and
- Home-Start, an organization that helps families with young children.
Two national charities, the Salvation Army and the British Red Cross, received ₤5,000 each.
Nexen’s sponsorship of Canada Day in London and the associated community investments highlight the company’s community focus. “We’re a Canadian company that is eager to be involved on a local level, wherever we have operations,” says Priya Kakkad, Administrative Assistant at Nexen’s UK headquarters in Uxbridge, England. “One of our objectives was to ensure that we support local Uxbridge charities or local chapters of national charities.”
At the Canada Day in London celebrations, the Nexen marquee featured a wheel-of–fortune-style game with a “Community Investment” section. Every time the arrow landed on that section Nexen made a donation to Barnardo’s, the UK’s leading children’s charity. By the end of the day, a ₤1000 was raised.
The Canada Day in London schedule included a variety of Canadian art, music, sport, culture, tourism, business, food and drink. Nexen’s marquee at top of the steps leading into Trafalgar Square was popular with visitors. Inside, there were displays on Nexen’s UK and global operations, a wheel-of-fortune-style game with prizes for correct answers and a table hockey game for visitors to test their hockey skills. The table hockey proved so popular that it broke down early in the day – only a series of repairs kept it going. In light of the game’s popularity, Nexen donated a new table hockey game to the Fountains Mill Young People’s Centre a popular gathering place that hosts a wide range of activities for young people in Hillingdon.
One of the big attractions at Canada Day in London was the Trafalgar Cup street hockey tournament. – renamed the Wright Cup in honour of James Wright, Canada’s High Commissioner to the UK. Despite having a special guest player, Jim Cuddy from Blue Rodeo (the Canadian band headlining the evening entertainment), the Nexen Golden Eagles fell short in their quest for street hockey glory. The High Commission CanUKs took home the Cup.
“Canada Day in London was a great day for everyone involved – organizers and participants,” adds Kaddad. “We’re looking forward to next year.”